January 02, 2017
White papers and e-books help to position the writer/creator as an expert. They persuade without coming across as too “sales pitchy.” They are excellent tools and we recommend that almost every type of business create as many as possible.
A client of ours, Green Room, uses comedy to help businesses grow. One way they do that is by helping a company reach their audience through humor. We wrote a white paper for them that, based on research, proves humor can improve a firm’s bottom line.
CLICK HERE to read the white paper “Comedy Creates Cash Flow.”