A “Touch” Plan Must Be Part of Your Marketing Plan

01 May A “Touch” Plan Must Be Part of Your Marketing Plan

One of the important things a business needs in its marketing plan IS a plan. The number of times you “touch,” or connect with your clients needs to be a part of that plan.

When we work with a company in creating this part of their marketing plan, one of the first things we do is identify WHO they need to touch. For instance, the category of “client” typically is divided into current, past and potential clients.

Then we identify the key ways to touch those important people. Some of the obvious main ways are through social media, email (both personal and mass email campaigns), direct mail, phone calls and face-to-face.

The next step is to decide, based on many factors, a schedule of who is touched how often and in what way. (If you have a dirty mind, you just chuckled, I know.) It is important to dig into those categories of current, past and potential clients deeper because inside each of those categories are the more important categories of A (most important), B and C. As you probably already know, 80% of your business most likely comes from 20% of the people.

I cannot emphasize enough the importance of having a plan of action for your touches. If you would like some help creating and/or implementing a “touch” plan, let us know! We love doing this!