Do you have really need a tagline for your business? My "short answer" is yes. For starters, what is a tag line? The way I think about a tagline is that it is like the subtitle of your book. It should convey a message that...
A Ghostwriter is someone who writes from another person's perspective. The writer learns about a subject matter as well as the other person’s writing/ talking style well enough to write from their perspective. Did you ever have to write a paper high school from the perspective of...
Have to give a presentation that you don't want everyone to sleep through? This infographic by Udemy has some great things to think about! It does a great job of breaking down a presentation into content, design and delivery. Content: Don't get bogged down in the way...
First, let's quickly review why this is important. Over half the people going to your website are using a mobile device. Some research says this number is very conservative. It is extremely important that your website is mobile friendly. Have you been wondering how to tell if...
Hashtags are something that people tend to either really understand or really not. It started out being called a pound symbol to help define groups and has grown into a huge phenomenon. I hope this short tutorial about the best way to use hashtags gives...
Humor sells. Humor makes things memorable. Humor, when used well, sets you apart from the crowd. I got an email from RedBox that promoted "PetBox." I loved it! What a clever way to get me talking about their product! Of course it was just a silly...
One of the important things a business needs in its marketing plan IS a plan. The number of times you “touch,” or connect with your clients needs to be a part of that plan. When we work with a company in creating this part of their...
“My phone weighs 10 tons. I just can’t bring myself to pick up the phone and follow up with people.” If you have ever felt like this, you need to change how you think about following up. Most of the time, when people are afraid to...
I occasionally hear someone worrying about the fact that they don’t have any business cards. Often times, this is because they just started a new job and simply have not gotten them yet. My advice? Yes, you still need to have business cards, but do...
"I have this great idea! I'm going to make a fortune!" It might be time to slow down and take a deep breath. Sometimes people run with a great business idea without having a real plan. We have seen this turn into an open drain that...