Do you have really need a tagline for your business? My "short answer" is yes. For starters, what is a tag line? The way I think about a tagline is that it is like the subtitle of your book. It should convey a message that...
A Ghostwriter is someone who writes from another person's perspective. The writer learns about a subject matter as well as the other person’s writing/ talking style well enough to write from their perspective. Did you ever have to write a paper high school from the perspective of...
First, let's quickly review why this is important. Over half the people going to your website are using a mobile device. Some research says this number is very conservative. It is extremely important that your website is mobile friendly. Have you been wondering how to tell if...
One of the important things a business needs in its marketing plan IS a plan. The number of times you “touch,” or connect with your clients needs to be a part of that plan. When we work with a company in creating this part of their...
“My phone weighs 10 tons. I just can’t bring myself to pick up the phone and follow up with people.” If you have ever felt like this, you need to change how you think about following up. Most of the time, when people are afraid to...
I occasionally hear someone worrying about the fact that they don’t have any business cards. Often times, this is because they just started a new job and simply have not gotten them yet. My advice? Yes, you still need to have business cards, but do...
"I have this great idea! I'm going to make a fortune!" It might be time to slow down and take a deep breath. Sometimes people run with a great business idea without having a real plan. We have seen this turn into an open drain that...
We love white papers and e-books for a number of reasons. White papers and e-books help to position the writer/creator as an expert. One of the goals of your marketing efforts should be to position yourself or your company as an expert that people trust. Offering...