FAQ
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What can we expect at your church marketing seminar?
Our goal is that you leave with at least one nugget that you feel ready to implement at your church. You can expect to leave with a lot of ideas, and a game plan to keep implementation of those ideas manageable.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
We could do a lot more business if people could find us on the Web. Can you help us develop a web presence?
Absolutely. This is one of the things we do best. However, contrary to popular belief, creating a website does NOT guarantee more business. We will discuss your goals, analyze what you are currently doing, determine what sort of a web presence would be most effective for your company and then develop and execute and manage a plan to get you to your goals![/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
We have a website. How do I know if I need a new one or just an upgrade?
This is a great question – and one that we get often. Initially, we would discuss your growth goals. Subsequently, we will evaluate the effectiveness of your current website in helping to reach those goals. Once we have done that, we can make recommendations. We will not re-create the wheel if what you have can be tweaked to get you where you want to go.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
We need help figuring out a game plan by which to grow our business. Can you help?
Absolutely. Once we understand your starting point, we have experts on our team that will map out a growth strategy with you for the next 6 months, one year, two years and five years. Several of our team members have significant experience starting and building successful companies, so this is something at which we excel.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
I have heard that “white papers” and “e-books” are a good way to market. Is that true? If so, do you write them?
White papers and e-books help to position the writer/creator as an expert. They persuade without coming across as too “sales pitchy.” They are an excellent tool and we recommend that almost every type of business have as many as possible. CLICK HERE to view our blog that explains white papers in detail. And yes, we write them. Pricing varies on whether you have already the collected the necessary research or if we need to do the research and the writing.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
We need research done on our industry and on our competitors. Do you do that?
Yes, we can help you identify what your competitors are doing, both poorly and well, in order to help you capitalize on your differences. We can help identify publications and sites that are relevant to your industry to discover potential media outlets and marketing venues. We can also help keep your finger on the pulse of your industry by summarizing industry news into concise, relevant updates and reports to keep you perpetually current.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
We just want a website. Do you just do website development?
While we absolutely can help you with this, the majority of businesses need more than just a static website. Unfortunately, there is no truth to the belief that “if you build it, they will come” when it comes to websites. As such, we will gladly discuss your goals and help you determine what (if anything) we can do to assist you in reaching those goals.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
Do you “Ghostwrite?”
All the time. We “ghostwrite” blogs, white papers, e-books, social media messages, speeches, etc. You name it, we write anonymously, and you get the credit.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
We need to systematize the way we handle a new client. Can you help?
Yes, while this may not seem to be in the “sweet spot” of a marketing and PR firm, as your business becomes more organized and systematized, it gets more efficient. Since many of our team have owned businesses or functioned at a very high level in their previous positions, we all understand the importance of having a “repeatable” system for as many business processes as possible to streamline and improve your business.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
Do you help with writing a business plan?
Yes. We have extensive experience in business plan writing. A concise and comprehensive business plan is especially important for firms raising investment capital.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
Do you do E-newsletters?
Yes. You can give us the content and or we can write it for you.
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Do you help manage social media?
Yes, we have experts who understand how to promote businesses effectively using social media. There is little worse than the wrong approach in this area![/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
We would like to write our own content. Can we get your help with editing services?
Yes, we frequently work with people who like to write or even dictate their blogs. In cases like this, beyond the simple editing that we do, it is our job to be sure that Google can find your blog post easily to continue to improve your rankings.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1486111127068{margin-bottom: 20px !important;}”][vc_column][vc_column_text]
Can you help us create videos?
Yes, members of our team were innovators at the forefront of video marketing. We can help you with everything from the writing to the production to the efficient digital delivery of video for your marketing, sales and training purposes.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Satisfied Clients
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I didn't really know where to begin to get a handle on our marketing. Thankfully, our Presbytery offered a seminar geared specifically to churches that really helped us! I am excited that we have already implemented many of the ideas at our church.
Shannon Jordan - Pastor – Westminster Presbyterian Church, Decatur, AL
Massey Marketing has helped me with everything from re-doing my website and making sure it is easy for clients to purchase items and that it is mobile friendly, to helping me reach my potential clients through social media and email campaigns. They have helped drive traffic to my website and increase sales. I highly recommend Massey Marketing for any small business.
Lampshades & Finials - Bea Rudder, Owner
Massey Marketing created a white board video to help us convey our messaging concisely and effectively to prospects. They had a step-by-step process to refine the key points and create a brief video that we could embed in emails or use in presentations. We would recommend them to anyone who needs their messaging refined for their audience.
River Oak Risk - Doug MacGinnitie, CEO
We needed a way to get the attention of the decision-makers we were reaching out to. We did not want the same old humdrum email or constant contact newsletter. Massey Marketing worked closely with us to create a digital presentation that was exactly what we were looking for. If you want to show someone why your product or service is what they need, Massey Marketing will help you connect effectively with the right people.
Joyce Bone - Business coach, entrepreneur
Massey Marketing helped us fine-tune who our perfect prospect is. Armed with that knowledge, they did our website and helped us create an overall marketing strategy to attract the right kind of new client. We have referred many people to Caroline and her team.
Clay Westbrook - Principal, Ascent Strategy Group
Caroline’s success speaks for itself. She grew a sales network from scratch to become one of the leaders in our company, training and inspiring others to grow their businesses.
Adam Green - National Director, Xocai Healthy Chocolate
Caroline and her team wrote a white paper for my business. They thoroughly researched our subject and involved me in the process of approving the outline and making final edits. The result is a great tool that we can use to lend credibility to our industry of Comedy-Based marketing. I highly recommend Massey Marketing for any promotional writing that you need that you don't have the time or inclination to do.
Marshall Chiles - Founder/CEO, Green Room, etc.
Hiring Massey Marketing & PR has been a great business decision. Caroline and her team have a knack for business development, as well as identifying areas where we can improve our reach, our branding and our revenue. Based on that information, they have revamped all of our marketing materials to be more effective, ramped up our social media and helped us connect with new referral streams, resulting in an increase in revenue.
Dawn Cooke - IVF Coordinator, Servy Massey Fertility Institute
Before we engaged Massey Marketing & PR, we had no real active marketing effort. Our growth had always been organic, through word-of-mouth and referrals, one project at a time. Today, our marketing is focused and specific. The result has been exponential growth, locally and nationally, the likes of which we could never have imagined.
Libby Patrick, CEO - Sims Patrick Studio, Architecture & Interior Design