January 01, 2017
Some clients need occasional press campaigns because they have newsworthy information to distribute in more traditional ways. We write press releases and post to online wire services that distribute releases to over 3,000 media outlets nationwide. Press campaigns also include social media posting, “pitching” the story through calls and/or emails to journalists on our media list developed individually for each client, in hopes of generating news coverage, coordinating any media interviews with our client, prepping and coaching client for each interview, posting resulting media coverage to the client’s website.